As the Premier League kicks off, BT Sport sponsor Gumtree has begun rolling out its set of TV spots that will air around the broadcaster’s matches.
These before, during and after live EPL game bumpers blend funny football commentary with the everyday experience of buying a car.
The five-second idents, which are voiced by BT Sport commentators Robbie Savage and Darren Fletcher and which will also run on repeat and review programmes, are focused on buying and selling motor vehicles on Gumtree.
The objective behind the idents-led broadcast sponsorship is to promote Gumtree’s automotive platform
The spots were all developed internally by BT Sport’s in-house creative team.
‘The sponsorship idents shows a range of great Gumtree moments; where much-loved cars are bought and sold and where memories are made and shared,’ commented Gumtree’s head of marketing Hannah Wilson.
‘We’ve worked closely with BT Sport’s Creative Agency to develop a funny, heart-warming and informative campaign which integrates our passion for football with the buying and selling of cars.’
Comment
The spots may take a fairly simple, standard creative approach blending football cliches with car buying relevance, but they do mark Gumtree’s biggest broadcast sponsorship deal to date.
It was back in July that Gumtree announced its sponsorship of all BT Sport’s Premier League coverage: replacing last year’s EPL commercial partner William Hill.
Links
Gumtree YouTube:
https://www.youtube.com/user/GumtreeClassifieds
Gumtree Facebook:
https://www.facebook.com/Gumtree
Gumtree Twitter:
https://www.twitter.com/Gumtree
#GumtreeMotors
Gumtree Instagram:
https://www.instagram.com/Gumtreeuk
Gumtree Google+:
https://plus.google.com/+gumtree
BT Sport Website:
