A surprise sports star stunt saw hometown NHL stars Sidney Crosby and Nathan MacKinnon serve morning coffee at the Tim Hortons drive through in Cole Harbour (Nova Scotia).
The town’s morning coffee loving residents got an unexpected surprise when they found the two local hockey heroes serving them their morning brew and breakfast.
The campaign by the long-time hockey sponsor (whose deals in the sports have spanned the NHL and individual teams) saw the two stars dressed in full Tim Hortons’ brand attire, was created by agency J Walter Thompson, Canada.
The late September surprise stunt was turned into a TV ad showing the sports stars serving customers at the Dartmouth drive-thru.
This was supported by a set of eight online, shorter cut downs called ‘Sid & Nate: Drive Thru Rookies’ on the Hortons YouTube channel.
Unsurprisingly, the stunt is further amplified across the Tim Hortons social channels.
.@NHL Hockey pros Sidney Crosby & @MacKinnon9 find out that working the drive thru is tougher than it looks… http://t.co/AC8r0zq0b1
— Tim Hortons (@TimHortons) September 26, 2015
Meanwhile, in Canada… @NHL pros Sidney Crosby & @MacKinnon9 learn working the drive thru is tougher than it looks.
https://t.co/HN88k9PGqB
— Tim Hortons (@TimHortons) September 25, 2015
.@NHL stars Sidney Crosby & @MacKinnon9 test Canadians on their hockey knowledge at a Tims drive thru in Nova Scotia http://t.co/AC8r0zq0b1
— Tim Hortons (@TimHortons) September 25, 2015
Here's what happened when Tim's hired Sidney Crosby and Nathan Mackinnon to work a drive thru http://t.co/7IPhQ6Wihi pic.twitter.com/C3j7pMJiQR
— CBC Nova Scotia (@CBCNS) September 24, 2015
Comment
Authentic and honest, these local boys made good may not excel at taking takeaway orders, but they clearly enjoyed the surprise as much as the customers.
Both players display impressive manners and a humble, hometown boy side to their characters.
Crosby says ‘sorry’ time and time again for getting orders wrong, while recent rookie MacKinnon shows the funny side of customers getting his name wrong and generally being overshadowed by his more famous friend.
All-in-all it is very, well, Canadian.
The series of online clips from the morning stunt have thus far racked up more than a million YouTube views in their first week.
Proving that everyone loves a hometown hero!
Tim Hortons, which has been an NHL commercial partner on events such as the Heritage Classic and the All-Star Game, also has sponsorships with 10 National Hockey league teams – including the Edmonton Oilers, Montreal Canadiens, Ottawa Senators, Toronto Maple Leafs, and the Vancouver Canucks, Calgary Flames, Buffalo Sabres, Winnipeg Jets, Detroit Red Wings and Columbus Blue Jackets.
As part of the sponsorships it provide Timbits Minor Hockey players with a ‘once in a lifetime’ chance to play hockey during the intermissions of selected NHL regular and playoff games.
Hortons also teams up with a number of NHL teams to provide a Coaches Clinic for volunteer coaches at all levels of minor hockey across the Canada and runs a set of community-based programs (such as Hockey in the Neighbourhood for inner-city boys and girls and NHL outdoor practices, are also included in the sponsorships).
Links
Tim Hortons YouTube:
http://www.youtube.com/timhortons
Tim Hortons Website:
Tim Hortons Twitter:
https://twitter.com/timhortons
Tim Hortons Instagram:
