On the day of the Rio 2016 Closing Ceremony, we explore Summer Games sponsorship success by ranking the 20 most viewed Olympic Games spots from sponsors, athlete endorser brands and ambushers and analyse each campaign in our signature case study format.
With Gillette, Samsung & Always filling the top 3 places, click on each campaign to read the full case study.
1: Gillette ‘Perfect Isn’t Pretty’ – 34m
2: Samsung ‘The Anthem’ – 30m
3: Always ‘#LikeAGirl Keep Playing’ – 28m
4: Nike ‘Unlimited Future’ – 25m
5: Samsung ‘The Chant’ – 22m
6: P&G ‘#ThankYouMom Strong’ – 20m
7: Gatorade ‘The Boy Who Learned To Fly’ – 13m
8: Under Armour ‘#Rule Yourself – Michael Phelps’ – 11m
9: Samsung Mobile ‘A Fighting Chance’ – 10m
10: Nissan ‘Bolt vs Flame’ – 9m
11: Minute Made ‘#Doingood Missy Eliot’ – 8m
12: Chobani ‘#NoBadStuff Anthem’ – 5m
13: Channel 4 ‘ We’re The Superhumans, Paralympic Games Trailer’ – 5m
14: Edelweiss ‘#iAmTeamIndia’ – 4m
15: Visa ‘Carpool To Rio’ – 3m
16: Under Armour ‘#RuleYourself – US Women’s Gymnastics’ – 3m
17: Virgin Media ‘#BeTheFastest’ – 3m
18: Nissan UK ‘Train With Team GB’ – 2m
19: BBC Sport ‘Rio Olympic Games Trailer’ – 2m
20: Ralph Lauren ‘My Time To Be Remembered’ – 1m
