Marcus Rashford Fronts Nike’s Social Launch Campaign For New FA England Away Shirt

Despite the focus on young, new talent in the form of Rashford, this is a comparatively low key kit launch compared to the previous standards set by Nike and England.

The launch follows on from the deal back in December 2016 that saw Nike extend its partnership with The Football Association (FA).

This fresh 12-year tie-in runs all the way to 2030 and is reported to be worth £400m-plus (a base figure which could grow significantly should the team hit performance-related bonuses).

Although, thus far, during the two major tournament England have worn Nike kits they have got no further than the last 16.

This is the most lucrative deal in FA history: but the £33.3m-per-year deal lags behind Germany’s top ranked £42.5m deal with Adidas and Nike’s biggest deals with France (£36m) and Spain)£34m).

And it is well behind the leading club deals – the biggest of which is currently Nike’s record breaking £130m-a-season Barcelona kit deal.

The new deal doesn’t actually kick-in until August 2018 (when the previous arrangement finishes) and it again sees the US based sportswear behemoth design and supply apparel to all 24 England teams based at St George’s Park.
‘This is another hugely significant deal for the FA and closely follows the landmark Emirates FA Cup broadcast rights announcement last October,’ said FA CEO Martin Glenn when the deal was first announced.

‘As a not-for-profit organisation, this new deal with Nike will allow the FA to invest even more into the game and make football available for all. I’d like to thank Nike for their continued support of the England teams and English football.’

Mark Bullingham, the FA’s group commercial and marketing director, added: ‘We are delighted to be continuing our partnership with Nike until 2030. It was always important for us to secure such a long-term commitment to allow both parties to build an even stronger partnership together. With the FA striving to be a world-class organisation, it’s vital for us to partner with innovative global leaders such as Nike and look to the future together. As well as supplying all of our England teams with state-of-the-art apparel, Nike is a huge supporter of our technical division’s work and of grassroots football across the country. It’s fantastic that this support will not only continue but increase from now until 2030.’