It sees everywhere you look across the contemporary sportsbiz, sponsorship and rights holder marketing landscape there are cartoons and animations: players as superheroes, 80’s-style graphics and even Mickey Mouse himself.
Just this week, Under Armour launched animated activations for Andy Murray and Southampton FC, while cartoon king Disney penned a jersey patch partnership with the Orlando Magic.
Ever since Michael Jordan and Bugs Bunny teamed up for Space Jam, there has been a growing alliance between animation and sport, so the Activative team decided to vote on our favourite Top 10 Toon sportsbiz campaigns.
1 > Nike > ‘The Last Game’ (see case study)
2 > Gatorade / Usain Bolt > ‘The Boy Who Learned To Fly’ (see case study)
3 > Under Armour /Southampton FC > ‘Made For Heroes’ (see case study)
4 > Jaguar / Formula E > ‘Gorillaz’ (see case study)
5 > Adidas > ‘Here To Create’ (see case study)
6 > Fox / MLB > ‘Springfield Isotopes’ (see case study)
7 > O2 / England Rugby > ‘Wear The Rose – Giants’ (see case study)
8 > Nike > ‘Badge Of Honour’ (see case study)
9 > Ritz / US Women’s National Soccer Team > ‘Players Toons’ (see case study)
10 > HSBC / World Golf Championships > ‘Return Of The Superheroes’ (see case study)
