January saw the campaign launch for the 2018 Tiger Beer Street Football Festival: Cambodia’s largest outdoor sporting event.
The 6th annual version of the tournament revolves around 5-a-side matches played in caged pitches and offers more than $50,000 in prize money.
This national competition spans eight provinces and former Manchester United star and current Wales manager will appear as a tournament ambassador at the final in Phnom Penh.
The campaign, developed through a tie-up between CREAM Communications Group and Cambodia Brewery Limited, is spearheaded by a Tiger Beer Football spot.
The core creative film – directed by Peter Aquilina, produced by Febbo Bangkok with CGI and animation led by Time Lapse Bangkok – ran across television and was amplified via the brand’s digital and social platforms – including Facebook and YouTube.
The 2018 tournament kicked off with a live concert at Ochheuteal Beach, SihanoukVille, Cambodia on 21 January.
This campaign marks the fifith time that CREAM has developed the annual Tiger Street Football Festival campaign.
“Last year our campaign successfully managed to propel Tiger Beer to the celebrated position as the Number One Facebook Fan Page in Cambodia, from the Number One Beer and Alcohol Fan Page the year prior,” said CEO of CREAM Cambodia Brenden Arnold.
Comment:
In terms of engagement metrics, last year’s campaign reached nearly 1.1 million Facebook fans – adding around 230,00 new fans on Facebook.
That represents a 76% growth compared to the previous year.
These are the high bars by which the 2018 campaign KPIs will be measured.
Links:
Tiger Beer Cambodia
CREAM Communications Cambodia
