Coca-Cola Social ‘Share A Hug’ World Cup Final GIF Highlights Responsive Gesture Activation

Developed by Ogilvy Shanghai, this sweet and straightforward social media post leveraging the World Cup Final between France and Croatia reflects both Coca-Cola’s sharing spirit and positioning.

The short GIF animation sees a ball and two players – one dressed in each team’s kit – embrace together to form the shape of an iconic Coca-Cola bottle.

Amplified across the brand’s social channels to leverage the final on 15 July, this is a simple, flowing graphic that also echoes Coca-Cola’s core idea that Coke is for everyone and whoever you are, wherever you are you can share the same Coke.

Divided by loyalties, united by brilliance.
Title: Share a Hug
Client: Coca-Cola
Office: Ogilvy Shanghai#ShareAHug #ClientWork pic.twitter.com/FC6IREii0F

— Ogilvy (@Ogilvy) July 16, 2018

Comment:

One of the simplest and smartest social media activation from Russia 2018

This is just one single social post that supports the official FIFA partner’s wider, global Russia 2018 activation which was anchored by the international ‘Colours’ music led campaign fronted by Jason Derulo (see case study).

Links:

Coca-Cola

https://buy.shareacoke.com/

https://us.coca-cola.com

http://www.coca-colacompany.com/

https://twitter.com/CocaColaCo

https://www.youtube.com/user/cocacola

https://www.facebook.com/CocaColaUnitedStates/

https://www.instagram.com/TheCocaColaCo/

Ogilvy Shanghai

http://www.ogilvy.com.cn/en/tag/om-shanghai-en/

Russia 2018