To commemorate the retirement and the achievements of Porsche’s legendary 919 Hybrid, the auto maker is running a global tribute track tour for its iconic racing vehicle.
To promote and support this 13 stop world tour and its stop in Bangkok (the tour’s only Southeast Asia destination), Porsche Asia Pacific has produced a 90-second epic film that aims to capture the 919 Hybrid’s spirit.
The video sees the car take on the lively streets of Bangkok – a city’s who’s name in Thai translates as ‘the great city of immortals’ – and opens with everyday scenes of life in the city as the car drives through the streets.
The creative aims to offer a sense of mystery and intrigue as the vehicle prowls through busy streets from Chinatown to the Rama VIII Bridge across the Chao Phraya River.
The focus is on the expressions and reactions of the citizens as this unexpected racing car speeds through their everyday lives.
Double Le Mans winner Earl Bamber, who has many victories under his belt, drove 919 Hybrid to the 2017 Le Mans 24 Hours win: its third such victory ensuring the car became a racing legend.
In its racing life, the car won 20 pole positions, 17 race victories, 6 World Championship titles and 3 Le Mans victories in the World Endurance Championship over a four year stint all achieved within a remarkable four years.
The film was developed from an initial idea from lead agency Keko Singapore.
The campaign was created for Porsche Asia Pacific and its marketing manager Yannick Ott by a team from Keko Singapore led by managing director Sidhaesh Subrah and creative director Rupert England.
Production was handled by The Prosecution Film Company and the director was Roslee Yusof, with the director of photography role from Alan Yap, the executive producer was Aundrea Bligh, the producer was Billie Choo-Letts, with production support from Bossa Films Post and Kraftw5rkz.
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Since its 16 August release, the film has generated attention and buzz around the globe both from the mainstream and the marketing medi as well as across the social space.
Thus far, on Porsche’s own YouTube channel, the film has racked up half a million views.
Links:
Porsche
https://www.instagram.com/Porsche/
https://www.facebook.com/porsche
https://www.pinterest.co.uk/porsche/
https://www.youtube.com/user/Porsche/
Keko Singapore
