September 19 saw EA Sports leverage the start of the 2018/19 iteration of the UEFA Champions League with the launch of its campaign promoting ‘FIFA 19 Champions Rise’.
The initiative opened with a teaser trailer that interesting features very little game-play and instead creatively it primarily focuses on a high octane montage of live action shots of gamers and pros.
The spot, created in harness with agency Adam & Eve/DDB, features several leading names in world football.
Among the big names featuring in the footage are Cristiano Ronaldo, Neymar Jr and the French teenage World Cup star Kylian Mbappe.
This trailer aims to build online buzz and excitement ahead of the official 28 September launch of the new game.
The work was created for EA Sports franchise strategy director David Jackson and creative strategy director Paul Marr by agency creatives Jeppe Vidstrup and Simone Wärme and was helmed by Brthr via Riff Raff / Passion Pictures.
The media agency was Starcom, the production company was RiffRaff/Passion Pictures, editing was by Trim and post by Electric Theatre Collective.
Comment:
The approach here aims to represent the way the game allows players to become their heroes.
Links:
EA Sports
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https://twitter.com/EASPORTSFIFA
https://www.instagram.com/easportsfifa/
Adam & Eve/DDB
