The first week of October saw Liverpool FC and AXA announce a new partnership that sees the latter become the club’s new global insurance partner through a player led social video featuring stars of both the men’s and women’s teams.
Leading global insurer @AXA joins the Reds family in a new, long-term partnership: https://t.co/lMn8O9uFlC pic.twitter.com/U0D6hG2t72
— Liverpool FC (@LFC) October 4, 2018
As part of the new, multi-year partnership, AXA will work with the club’s men and women teams, managers, coaches and health professionals to promote well-being and lifestyle.
The brand will also host a programme of events and experiences for fans around the world.
The deal sees AXA aim to work with the club to raise its international brand profile and visibility across Liverpool’s platforms around the world – but particularly in Asia.
“We would like to extend our congratulations to AXA on being the number one insurance brand in the world for the 10th year running,” commented Liverpool FC managing director and commercial officer Billy Hogan.
“With this award, AXA has continuously proven its dedication to service excellence and strives to be a true partner for life for its customers.
“As a world-leader in its industry, AXA shares our ambitions and values, which will provide the foundations for a special long-term relationship. Together we’ll work towards bringing to life really special experiences for our fans around the world,” added AXA CEO Thomas Buberl.
“Like us, Liverpool are leaders in their field, renowned for their long and proud history, strong sense of community and relentless pursuit of excellence. We therefore look forward towards achieving shared successes, both on and off the field, as we continue to ensure our customers will ‘never walk alone”.
Comment:
This latest Liverpool deal follows in the footsteps of other 2018 partnership activations including those with Konami (see case study), New Balance (see case study) and Joie Baby (see case study).
Links:
AXA
https://www.facebook.com/axapeopleprotectors
https://www.instagram.com/axa/
https://www.youtube.com/user/axapeopleprotectors
Liverpool FC
http://www.liverpoolfc.com
https://www.youtube.com/user/LiverpoolFC
https://twitter.com/LFC
https://www.facebook.com/LiverpoolFC
https://www.instagram.com/liverpoolfc/
https://dugout.com/boxsets/boxsets-liverpoolfc
