With Australia’s cricket season under way, the country’s governing body and its partners have launched a wave of marketing to reconnect fans to the sport following last year’s ball tampering debacle.
In an effort to move on from the scandal, Cricket Australia, plus its official kit supplier ASICS and broadcast partner Fox have all launched initiatives to reboot and re-connect with the fans.
To see how these brands are approaching the challenge, check out out the key campaigns, the creative, the messaging and the strategy in the following five case studies – which could prove crucial to the future of Australian cricket.
1: Cricket Australia (Men) – ‘It’s Your Game’’
2: Cricket Australia (Women) ‘#WatchMePlay’
3: Cricket Australia (Women) – ‘#WatchMeGrow’
4: Fox – ‘Cricket Like Never Before’
5: ASICS ‘Move As One’
