The 8-1 shot Cross Counter made history by becoming the first British-trained horse to win the Melbourne Cup at the 158th running of ‘The Race That Stops The Nation’.
Indeed, it was a UK 1-2-3 after the Charlie Appleby saddled horse led home fellow British-trained runners from Marmelo and A Prince Of Arran.
But it is the other race numbers that sports marketers are focused on: such as the TEG statistics showing that 60% of all Aussies ‘participate’ in Melbourne Cup ‘activities and spend an average of $179 per person on Melbourne Cup day ($88 on betting and $91 on entertainment, fashion and dining).
That’s why it’s a critical property for Australian sports marketing.
From pure sport, to fashion and entertainment, as well as work focused on Aussie culture, click to view Activative’s ‘Top 6 2018 Melbourne Cup & Spring Carnival Racing Season’ campaigns from 2018.
1: Lexus ‘Melbourne Cup Title Sponsor‘
2: Victoria Racing Club ‘The World Can Wait‘
3: Neds ‘Serious Tools For Serious Punters‘
4: The Valley ‘Legendary‘
5: SportsBet ‘BS Responsibly‘
6: BetEasy ‘Raise Your Game‘
