NFL mobile telecoms partner Verizon’s Super Bowl campaign thanks First responders for the savings the lives of 12 NFL players.
The brand’s emotional, cause campaign – ‘The Team That Wouldn’t Be Here’ – is a two-week initiative that kicked off around the league’s conference championship games.
To honour those on the front line of saving lives across the USA, the campaign opened with 60-second TV commercials during the AFC and NFC Championship games.
The creative showcases the real stories of 12 NFL stars (and LA Chargers coach Anthony Lynn) all of whom experienced a life-changing situation – from car accidents and house fires, to natural disasters – and the first responders who saved them.
The films are helmed by director Peter Berg and the campaign was created in harness with agency McCann.
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After sitting out all of the Super Bowls since 2011, Verizon re-joined the Big Game ad jamboree last year with an emotional campaign thanking first responders.
The new 2019 national campaign, which follows in the footsteps of last year’s spot, is just the brand’s spearhead, central piece of activation around the Super Bowl.
Verizon is also rolling out other local and national initiatives around the climax of the NFL season.
.@PatrickMahomes5 took a break from making highlights to watch some of hers. An unforgettable day for Verizon Up member Brooke L. #VZup
— Verizon (@verizon) January 12, 2019
Long term NFL partner Verizon has been an official sponsor since 2010 and it boosted its league partnership in December 2017 when it reportedly agreed a massive, multi-year $1.5bn deal to stream NFL games on smartphones.
Plus, as part of the deal, Verizon owned Yahoo becomes an official NFL sponsor brand.
“Our expanded partnership with Verizon is great for our fans,” NFL Commissioner Roger Goodell said in a statement when the 2017 deal was signed.
“Starting with the upcoming playoffs and for seasons to come, live NFL action directly on your mobile device — regardless of carrier — will give millions of fans additional ways to follow their favourite sport.”
The deal also sees Verizon work with individual NFL teams on ‘Smart Stadium’ technology in their stadiums.
“We’re making a commitment to fans for Verizon’s family of media properties to become the mobile destination for live sports,” Verizon Chairman and CEO Lowell McAdam said in a statement. “Partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience.”
Links:
Verizon
https://www.facebook.com/verizon
https://www.instagram.com/verizon/
https://www.youtube.com/user/verizon
McCann
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