UEFA CL Champs Liverpool Team Up With Nivea For ‘Hero Dads Father's Day Surprise

Liverpool and sponsor Nivea hooked up to celebrate Father’s Day by surprising a trio of hero dad supporters.

The social campaign, promoting Nivea Men, saw a three of the team’s Champions League-winning stars – Jordan Henderson, Andy Robertson and Virgil van Dijkhad – record video messages with the kids of three unsuspecting dads.

The fathers all thought they were there to be interviewed about just what it means to be dad.

But, with the help of their families and the club and brand, it turned out to be far more than just an on-screen meet-and-greet.

Little did they know that Henderson, van Dijk and Robertson are waiting to give them a special message for Father’s Day.

Comment:

Liverpool are fast become the Premiership’s king of fan surprises.

Even though the fan demographic is markedly different, this campaign reminds us a little of the super supporter surprise campaign Liverpool ran with kids brand sponsor Joie Baby (see case study).

Nivea, which previously worked in UK football through its England national team sponsorship (see case study) has been partnering with Liverpool since February 2015 when the promoted the tie-up with the Beiersdorf owned brand with player led activations through 2015