To leverage the 2019 FIFA Women’s World Cup Soccer Without Borders (SWB) created an inspiring film to support and inspire young female players facing cultural barriers, discrimination and violence.
To create the campaign, NFP teamed up with Portland based design and strategy agency Nemo Design to promote and drive awareness around SWB’s work with footballers all over the world facing complex barriers.
‘Girls In The Game’ aims to make the most of spiking women’s soccer interest around the France 2019 World Cup through a film told from a female perspective.
It showcases the particular challenges faced by refugee, immigrant and under-served youngsters – including those suffering from stereotyping, isolation, discrimination and violence.
SWB’s objective for the campaign is to boost awareness of its mission to promote football as a vehicle for positive change by supporting under-served girls with the tools and community they need to overcome obstacles and challenges.
The creative urges viewers to learn more about the organisation’s work and join its cause at soccerwithoutborders.org and the initiative hopes to encourage viewers to take action and support the program by donating, volunteering or sharing the video with other potential patrons.
Soccer Without Borders is a not for profit organisation which uses sport (mostly football) – which it believes is the world’s universal language – help young women blast through barriers and reach their goals.
The team at Nemo Design included creatives Jessica Vollendorf, Thomas Le Dluz, Brian Nally and Phoebe Chin, with copywriter Jennifer Sherowski, CGI from Josh Spivey and videography by Zippy Etzel
The hero film was directed by Jessica Vollendorf and produced by Liz Martindale, the soundtrack was by Brian Hall with sound design from Digital One.
Comment:
SWB’s mission is based on the belief that girls participating in sport gain through multiple benefits: including greater academic achievement, higher self-esteem and a lower likelihood of engaging in risky behaviours.
But globally only 10% of soccer players are women and the majority of these are from high-income countries.
Let’s hope this campaign and the spotlight and support generated through the rise in women’s sport in general and in football in particular at France 2019 starts to shift the statistics and open up more opportunities.
Links:
Soccer Without Borders (SWB)
https://www.soccerwithoutborders.org/blog
https://twitter.com/soccerwoborders
https://www.youtube.com/channel/UCthFYu6MycYJFPIhgyQbO2w
https://www.facebook.com/soccerwithoutborders/
https://www.instagram.com/soccerwoborders
Nemo Design
Leave a comment
You must be logged in to post a comment.