Golden Road Brewing leveraged its partnership with the Los Angeles Rams at the start of the new NFL season with a campaign advertising a new post as the brand’s ‘Chief Beer Officer (CBO)’
Promoting its team official beer sponsorship and its new ‘Whose House: Blonde Ale’ (which it aims to position as ‘a beer that pairs perfectly with throwing around the old pigskin’), the CBO will be responsible for watching every Rams game and promoting Golden Road at games and through the team.
Thus, the CBO gets a pair of tickets to every Rams home game and a salary of $150 per game.
Applications are open for eligible candidates (21 or older) and entries are open for just one week only – with the winner will announced on 27 September.
The new role of ‘Golden Road Brewing’s Chief Beer Officer’ is being promoted by a spearhead social spot amplified across the brewery’s digital and social platforms.
Do you want to get paid to watch Rams football and promote Golden Road?
WE’RE HIRING! Apply HERE: https://t.co/TAD6uFgJGfOfficial Rules at https://t.co/Xv5H8A1ho9 for entry deadline, prize and details. pic.twitter.com/2mw1GoSbuL
— Golden Road Brewing (@goldenroadbrew) September 12, 2019
Click here to see the official application rules, details, entry deadline and associated prizes – https://www.goldenroadofficialrules.com/ for
Comment:
It sounds like a hard job, but someone’s got to do it – so everyone at Activative is applying for the role.
Golden Road Brewing is cornering the marketing for official beer partner for the LA sports teams as it is also an LA Dodgers sponsor.
The @dodgers did it again! Here’s to another 7th straight NL West Division Title. #LABleedsBlue pic.twitter.com/Gs4DxoIuQ7
— Golden Road Brewing (@goldenroadbrew) September 11, 2019
Links:
Golden Road Brewing
https://twitter.com/goldenroadbrew
https://twitter.com/goldenroadbrew
https://www.youtube.com/user/goldenroadbrew
Los Angeles Rams
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