Nike rolled out an inspirational ad for International Women’s Day (IWD) to deliver a message of empowerment but highlighting the achievements of some of its biggest female athlete ambassadors such as Serena Williams and Megan Rapinoe.
Seeking to inspire women around the world, the 60-second spot comes with a voiceover stating that one day we won’t need International Women’s Day because the playing field will be even.
“One day, we won’t need this day. We won’t need a day to celebrate how far we’ve come. We won’t need a day to prove we’re just as fast or strong or skilled. We won’t need a day to relive the comebacks, the firsts or the titles we’ve won. We won’t need a day to rally behind the ones fighting to change the rules. One day, we won’t need this day at all. Because one day this day will be our every day.”
Comment:
A powerful, classic Nike spot blending elite ambassadors, inspirational creative and values-led messaging, this spot racked up 50,000 views in its first 48 hours.
Nike isn’t the lone athletic brand to celebrate International Women’s Day.
Adidas expanding its partnership with crowdfunding platform iFundWomen by offering an open call throughout March for more women to submit their sports industry-changing ideas and apply to join the program and receive financial support and coaching and also rolled out ‘Create The Change’ work in various markets.
#HuckletreeWest member @WILD_AI_coach is taking on gender bias in sports science in collab with the @adidaswomen x @ifundwomen initiative. Founder @Helene_wild_ai shares how she’s helping women recognise how powerful they are over on @Refinery29UK: https://t.co/Rhl44AkwLk
— HUCKLETREE (@huckletree) March 11, 2020
Through our partnership with @adidasWomen, nine entrepreneurs have already received grants & coaching!
Now you have the opportunity to support these founders by funding their campaigns. Learn more or at https://t.co/TNdhYAgQoN
— IFundWomen (@iFundWomen) March 10, 2020
While some of Reebok’s key IWD work included the release of a new Charli Cohen collaboration with a two-sneaker pack reimagining the brand’s Zig Kinetica style
and a powerful spot in India called ‘Bruises Can Be Good’.
While Puma gave away ultraviolet laces, the colour of International Women’s Day, and for each pair the brand donated €1 to ‘Women Win’ (an organization geared to girls’ and women’s empowerment through sport). This was a social media initiative with ambassadors, athletes and social fans promoting the laces and, for every Instagram post with an image of the laces and the hashtag #PUMAWomen, Reebok made the €1 donation (up to 100,000 euros).
Woman & athlete. Forever tied together @lilkeets
For every player wearing the dedicated purple laces, @puma will donate one dollar per minute played and one thousand dollars per goal scored to @Women_Win. #InternationalWomensDay pic.twitter.com/7L1CEmg69m
— PUMA Football (@pumafootball) March 6, 2020
Links:
Nike
https://www.nike.com/
https://www.youtube.com/user/nike
https://www.instagram.com/nike/
https://twitter.com/nike
https://www.facebook.com/nike
Wieden+Kennedy
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