Late December saw a striking print based advertising campaign from Uni-Sport led by a creative execution which sees varicose veins transformed into maps and then invites and encourages people to reach the ‘Perfect Legs’ destination through physical exercise.
The campaign consisted of a trio of print ads each focusing on a specific form of exercise matched with a specific shoe available for purchase from the brand’s Uni-Store: jogging for one hour per day (Nike Flex Experience Run 9), walking for one hour per day (New Balance Fuel Cell Propel V2) and cycling one hour per day (Under Armour Charged Extend).
The Brazilian campaign was created by agency Wave Propaganda where the team was led by Creative Director Fabiano Galvão, Art Director Rhalybe Aizann and Copywriter Gonzaga Neto.
Links:
Uni-Sport
https://www.unisportstore.com/
Wave Propaganda
https://www.facebook.com/wave.propaganda/
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