Liverpool Football Club wished a Happy Lunar New Year to all of its supporters celebrating around the world through an animated video.
The two-minute spot, deployed across the club’s digital and social platforms, is narrated by manager Jürgen Klopp.
The animation explores the highs and lows of the previous 12 months at the Anfield club: during which, despite the struggles of the pandemic, Liverpool FC provided plenty of joy to its fans by finally lifting the Premier League title.
As the video says: “A new spring is upon us, even though you may not be here with us, your passion and love are ever-present. Happy Lunar New Year to all our fans celebrating!”
The spot even includes club partner product placement for Carlsberg, AXA, Nike and Standard Chartered.
Comment:
This is a beautiful and gently paced animation, although, the Activative team was quick to comment that, the Year Of The Ox, it seems something of a lost opportunity not to Activative around Liverpool star Alex Oxlade-Chamberlain.
The campaign dovetails with Nike’s release of its 2021 Chinese New Year Liverpool FC collection which is spearheaded by a special-edition Liverpool jersey (the club’s fifth new kit of the current season).
Links:
Liverpool FC
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