The start of March saw The North Face launch a brand campaign called ‘Never Stop’ celebrating women around the world who push boundaries, who summit mountains big and small, who are proud to be different and to start journeys so others can follow.
The campaign, developed by agency Mongoose, sees the brand seek to raise the voices and share the actions of all the women pushing boundaries and questioning the status quo.
The insight behind the initiative is that only through visibility can these stories motivate, inspire and engage others so ‘together we can move mountains’.
The digital-first campaign is spearheaded by an anthemic hero spot, voiced by musician Jess Glynne, which features an epic team of women brand ambassador who push the limits.
The endorsers fronting the 45-second video and supporting creative include runner and human rights lawyer Stephanie Case, climber Ashima Shiraishi, artist and activist Miramar Muhd and members of the She Runs It Community.
Leave a comment
You must be logged in to post a comment.