20/03/2021

2021 NCAA March Madness: Activative’s Top 10 Campaigns

After the cancellation of the 2020 tournament, sports marketers are leveraging pent up college hoops consumer demand by leveraging 2021 NCAA March Madness through a range of strategies and tactics which, despite a platform focus on at-home/digital work, are all largely linked via an upbeat tone and positivity about the post-pandemic future (even those campaigns which reference Covid-19).

 

The Activative team selects its ‘Top 10 2021 March Madness’ marketing initiatives.

 

1: Wendy’s ‘Official Breakfast > Reggie’s Back’

 

2: Powerade ‘Power In Numbers’

 

3: Dove Men+Care ‘Off Court Champs

 

4: Aflac ‘Post-Pain Show’

 

5: NCAA ‘Careers PSA’

 

6: Ritz ‘The Manager’

 

7: Reese’s ‘#SaltyReeses

 

8: Nissan ‘The Chase

 

9: Uber Eats ‘SuperFan’

 

10: Invesco ‘Innovation > Jump Shot Challenge

 

(Commended)

 

11: Capital One ‘The Journey’

 

12: AT&T ‘Lily’

 

 

 



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