BANTRAB Bank’s ‘La Chiripa FC’ Animated Kids Social Series Uses Football To Further Kids Financial Education

Central American bank BANTRAB’s animated social video series and connected educational financial programme, ‘La Chirpa FC’, tells the story of a fictional amateur football team and promotes the financial outfit’s own values of responsibility, passion, honesty and equity.

Set in Guatemala and created by agency Rocknrolla, the episodic cartoon La Chiripa FC story narrates the adventures of Jorge and María: two siblings who play for their local football team.

‘La Chiripa FC’ rolled out between July 2020 and February 2021 with a teaser, four episodes and a ‘complete series’ video amplified across the bank’s own digital and social platforms led by YouTube.

Alongside the animated series, BANTRAB and Rocknrolla developed a financial education programme for children called ‘Save, Lend and Pay To Reach Your Dreams’.

The programme consisted of three modules all hosted by ‘La Chiripa FC’ characters who share examples that make finance easy to understand and entertaining.

The project will continue to grow develop new dimensions and integrate the programme to Guatemalan schools, helping children to learn financial concepts through games and video games.

The agency’s work ranged from scouting real Guatamalan locations and research realistic slang, to writing the screenplay, creating and developing the characters (their personalities and motivations) and developing a narrative designed to capture the attention of children’s.

“The challenge was to find a way to create content that really connected with what children enjoy, without forgetting the key concepts of values and education that the bank wanted to promote,” said Rocknrolla Creative Director Fede Ahunchain. “It is a very ambitious project with short episodes and with much to say. We also wanted the story to be authentically Guatemalan, so we had to almost ‘invent’ a voice over market for animation that doesn’t exist here. It was a challenge from end-to-end – that is why these results make as really happy.”

The campaign was briefed by the BANTEAB marketing team led by Carmen Ortiz, Alvaro Rodriguez and Mariela Orozco by a team at agency Rocknrolla which included Creatives Fede Ahunchain, Jorge Ortiz-Molina and Santiago Dobrich, with Production Director Leo Cornejo, while the production house was Rocknrolla_Entretenimiento and Skycube.TV and sound handled by La Rockolita’s Diego Alvarado.

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