Late March saw French rugby union giant Stade Français formalise its partnership with the athleisure brand K-Way to launch a collaborative capsule collection led by a trio of lifestyle products in the iconic pink colour scheme of the Paris-based TOP 14 club.
The limited edition ‘Le Vrai’ capsule collection is based around a trio of hero products: Le Vrai Claude 3.0, Vrai Eiffel 3.0 and Le Vrai Killian 3.0.
The range was promoted by an online campaign with exeuctions featuring players wearing the items bathed in the club’s signature pink and the content runs across the social channels of both the clothing brand and the rugby club.
The products are prices between €69 and €149.
K-way, best known as a waterproof outdoor and leisurewear clothing brand which is famous for nylon windbreaker jackets which fit into a signature banana pouch, was founded in 1965 in the Northern France by Léon-Claude Duhamel
This latest collaboration follows on from previous lifestyle collection partnerships between the club and other brands.
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