Land Rover has released a short film on 18 June celebrating the return of rugby at all levels and leveraging spiking interest around the climax of the Premiership Rugby season and the start of the Lions Tour with a piece showcasing the importance the sport for local communities.
Linked to the brands ‘Outspiration’ campaign, the online video set out to inspire the rugby community and features Land Rover ambassador David Flatman reciting a poem ‘penned for the rugby community’.
Created by agency CSM Sport and Entertainment, the spot captures scenes from across all levels of rugby in the UK – from the Gallagher Premiership to grassroots rugby – and showcases the brand’s support of the game.
Comment:
Land Rover is a long-time rugby supporter and its partnerships range from World Rugby and Premiership Rugby, to the Cardiff Blues, Glasgow Warriors and title sponsorship of the Land Rover Premiership Rugby Cup: an initiative which has helped more than100,000 young people get into rugby since its launch in 2008.
Through the summer Land Rover will also activate around its association with The British & Irish Lions on their Tour to South Africa.
Leave a comment
You must be logged in to post a comment.