Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants

On 5 August Foot Locker Europe launched a multi-channel campaigned called ‘Back To School’ which also promotes its grant-giving partnership with the organisation Creative Debuts.

The Creative Debuts’ partnership sees Foot Locker offer a total of €15,000-worth of financial grants to young creators living in Europe to help them kickstart their careers.

Created by agency AnalogFolk, the campaign is spearheaded by a spot that runs across digital and social channels and features several leading voices in the youth community from the UK, Spain and France and seeks to steer viewers online to find out more about the creative partner project.

With schools soon to return following the summer break, the creative asserts that it is time for the next generation ‘to school the world’ with copy lines stating ‘we’re ready to get back. Back to our education. Back to our new beginnings. Back to our futures. But not to the way things were. The way things could be. We’re hopeful about what’s ahead – for all of us.”

The campaign was briefed in by Foot Locker Europe Brand Directors Maurina Aimee and Leito Zuijderwijk to AnalogFolk where the team included Executive Creative Director Carren O’Keefe, Creatives Tesja Bonnie and Ale De Carvalho, Designer Rhiannon Steptoe, Senior Strategist Sofia Bodger, Business Lead Roddy Taylor, Accounts Manager Jaspreet Bahra and Producers Sebastiaan Peters and Molly Carter

The lead spot was directed by James Beattie, produced by Lisa Olsson Hjerpe and edited by Robert Fox at 2DM, while media was handled by Merkle. Music was by Bebeluna and the photographer was Raffaele Cariou.