The Chase Elliott Foundation joined forces with NASCAR sponsor NAPA AUTO PARTS and the Hendrick Motorsports team for the expanded, fifth iteration of its ‘DESI9N TO DRIVE’ art collaboration to benefit Children’s Healthcare of Atlanta (Children’s).
The fundraising campaign, created by agency VMLY&R, is based around a full design makeover of Chase Elliott’s driver uniform and No 9 race car for the upcoming NASCAR Cup Series race at Darlington Raceway on 5 September.
The campaign began with a call-to-action social media and PR participation phase inviting children suffering from cancer to submit their sketched designs which will be depicted on Elliott’s racing suit, gloves, shoes and helmet and also included in a full paint out of the No.9 NAPA AUTO PARTS Chevrolet Camaro ZL1 1LE for the race.
Also, as with previous DESI9N TO DRIVE collaborations, the Alpinestars racing shoes of Elliott’s three Hendrick Motorsports teammates – Kyle Larson, William Byron and Alex Bowman – will also feature one-of-a-kind sketched designs by Children’s patients.
Some exciting news…
The Chase Elliott Foundation has teamed up with @NAPAKnowHow, @TeamHendrick, and @childrensatl, to give me and the 9 car and entirely new look for the race at @TooToughToTame!
Check out the the car below #DESI9NTODRIVE pic.twitter.com/TJyshM6WPa
— Chase Elliott (@chaseelliott) August 18, 2021
New scheme is pic.twitter.com/BHhnkF0ekb
— Chase Elliott (@chaseelliott) August 18, 2021
When we asked kids from @childrensatl to inspire @chaseelliott's car wrap and gear, we didn’t expect them to inspire us.
Tune in on Sunday to see this special scheme take on @TooToughToTame. #DESI9NTODRIVE pic.twitter.com/tDF163TjsD
— NAPA KNOW HOW (@NAPAKnowHow) August 30, 2021
Leading up to @TooToughToTame, we’re featuring the kids who inspired @ChaseElliott’s gear.
Today we meet Isadri Hernandez, her amazing #9 and the jumpsuit she helped design. pic.twitter.com/TD9DPIhmKd
— NAPA KNOW HOW (@NAPAKnowHow) September 1, 2021
Kids from @childrensatl inspired the gear @chaseelliott will wear at @TooToughToTame. See what happens when Chase surprises them. pic.twitter.com/OWIlxYrZGT
— NAPA KNOW HOW (@NAPAKnowHow) August 31, 2021
Most of the items will be auctioned off to raise funds via The NASCAR Foundation’s auction page on eBay (staring on 2 September – three days before the Darlington race – and closing on 8 September). Each item sold will include an authenticated autograph of the respective driver prior to delivery to the winning bidder.
All auction proceeds will be donated to the Chase Elliott Foundation to benefit the Aflac Cancer and Blood Disorders Centre of Children’s as September is designated as National Childhood Cancer Awareness Month.
Comment:
Thus far the DESI9N TO DRIVE program has raised and donated more than $160,000 to Children’s from the auction of autographed racing shoes and corporate partner support in its first four years.
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