In the first half of November Gay Games Hong Kong (GGHK) teamed up with creative agency DDB Group Hong Kong to roll out a teaser promotion for Gay Games 2023 called ‘Come Out For The Games’.
The teaser fires the starting pistol on a two-year campaign aimed at raising awareness, deepening understanding and building community support for the November 2023 Games – both locally as well as internationally.
The campaign will reflect the positive and festive nature of the event: one which celebrates ‘unity in diversity’.
The teaser, which urges ‘everyone to get ready to come out for the games’, seeks to build buzz and excitement ahead of the event. Launched on 10 November across online channels, it aims to offer a taste and a sense of what the Games’ celebration will be for the city of Hong Kong and for hundreds of thousands of people from various ethnicities, sexual orientations, religions, gender identities, ages, abilities, and backgrounds across the globe.
Gay Games is open to everyone. If you still don’t know why you should be coming out for the Games, here are a few reasons to get you started… So, are you ready?!#ComeOutForGGHK #ComeOutForUnity #ComeOutForDiversity
Pre-register now https://t.co/EkKruyWlHT#GGHK #GGHK2023 pic.twitter.com/AbfGHsPjbe
— GAY GAMES 11 HONG KONG 2023 (@GayGamesHK2023) November 11, 2021
“We are thrilled to kick off this campaign together with DDB. We have received an overwhelming amount of support and encouragement from the community over the past few months, and we can’t wait to show the people of Hong Kong and the rest of the world what GGHK will look and feel like,” said Gay Games Hong Kong Strategic Marketing Director Rob Cheng. “It’s going to be a joyous and inclusive celebration that is open to everyone with 12,000 participants and 75,000 spectators from more than 100 countries. It’s definitely something to look forward to and we want people to start getting excited about it now.”
DDB Group Hong Kong CEO Andreas Krasser added: “We’re extremely proud to partner with, and support Gay Games Hong Kong. The Games are so much more than a sports and culture event; they also carry an important message of hope and optimism while providing a rare opportunity to showcase Hong Kong in a more positive light on the international stage. We wanted to emphasize the inclusive nature of the Games to help the public understand that the GGHK are in fact open to all. The entire team has been excited and energised by our collaborative partnership with the Gay Games Hong Kong team, and look forward to developing the rest of materials over the coming months.”
The campaign was bried in by and created for GGHK Strategic Marketing Director Rob Cheng by a team at creative agency DDB Group Hong Kong which included CEO Andreas Krasser, MD Of Creative & Content Jamal Hamidi, Head of Film & Content Production Jacie Tan, Creative Directors Christel Chong and Cola Chan, Creative Lead Natalie Parengkuan, Senior Art Director Zephyr Yung, Senior Copy Writer Ernest Tsang, Copywriter Lim Leung, Group Strategy Director Adrian Tso, Associate Strategy Director Garron Chiu, Senior Account Manager Grace Yeung and Data & Performance Lead Stefanus Wongsodiredjo.
The production company was Uncle Post with Visual Effects Artist Kinson Wong, Colourist Ho Wai Chuen and Producer Yammy Lee. Audio post production was handled by Maveriq Studios with Audio Engineer Jason Lee and Executive Producer Raymund Wee.
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GGHK is a volunteer-run non-profit organisation funded by the community, participants, commercial partners and sponsors and, according to the property owner, everyone is welcome to participate in the Games regardless of what you look like, age (as long as you’re over 18), ability, background, or sexual identity.
It's Official! We're delighted to confirm 3-11 November 2023 as the new dates for Gay Games 11 Hong Kong. Our new logo reflects hope to celebrate diversity, inclusion and community in the widest possible sense.
Pre-register now for GGHK https://t.co/WsfGi7BX8j#GGHK #GGHK2023 pic.twitter.com/3m0vgqmmEP
— GAY GAMES 11 HONG KONG 2023 (@GayGamesHK2023) November 10, 2021
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