At $4m for a 30-second spot, Super Bowl commercials are beyond the budget for 99.9% of marketers, but Digital Streaker challenged the Super Bowl status quo by providing smaller brands with a risqué yet economical opportunity to generate awareness during this year’s Big Game.
As an alternative to the multi-million dollar blockbuster Super Bowl ad buy, the Digital Streaker site (which launched just a few weeks before Seattle took on Denver) offered brands an opportunity to upload their logos and place them in front of a streaker’s, err, ‘privates’.
Digital Streaker from Digital Streaker on Vimeo.
With a tagline reading ‘strap your logo to my pogo’, the Digital Streaker is pitched as ‘Your ticket to game day marketing infamy’ and targets small businesses (or people with a little time to waste).
The mechanic was straightforward.
Once a logo has been uploaded to Digital Streaker, the marketing team simply selects which website they want the digital streaker to run naked across.
Marketers choose between a range of streakers – from cheerleader to feather boa wearer, and luchador to horse mask streaker – and there are also various customisable options to blur out the streaker’s organ – from a dolphin or a cat face, to a shuttlecock, a stack of pancakes, or even Kim Jong-un.
Then each marketer is sent a unique link to the site featuring your logo blurring out digital streaker’s ‘tackle’ – which you can then share with friends, colleagues and clients (of course) on social platforms.
Comment
Apparently created by a group of creatives and marketers who got tired of seeing the same old brands dominate the Super Bowl year in and year out, this is one small way to challenge the status quo.
Certainly for those a touch fed up with the same old patriotic, big budget, heartstring tugging Super Bowl creative approach, this offers the rebel brands and the outsider marketers an opportunity to rock the boat (and err, have a little fun).
Links
Digital Streaker Website
URL: http://digitalstreaker.com
Digital Streaker Video Demo On Vimeo
