Inspiring Sports Marketing.

Activative is a global sports marketing intelligence provider: offering creative, tactical and strategic insight on campaigns, activations and marketing trends across the sports and sponsorship marketing space.

We help agencies, sportswear companies, brand sponsors and rights owners turbocharge their sports marketing by learning from the world’s most innovative and effective activations and campaigns.

We work with the world’s most successful teams, leagues and governing bodies, the leading sports apparel and equipment companies, sports media, brand sponsors, plus the most ambitious sport and entertainment agencies to develop winning marketing creative cultures, knowledge bases and skill sets.

We seek out the unconventional, champion daring ideas and analyse breakthrough thinking.  The real value of our work lies in linking trends and making connections, exploring new ideas and identifying original approaches. We offer independent research and objective analysis and use this to make directional insights and actionable recommendations.

We provide subscription services and bespoke consultancy.