From committed long-term partners and bandwagon jumpers, challenger brands, Gen Z targeters, open-minded marketers seeking diverse audiences, mass eyeball chasers and even unimaginative flag wrappers, to committed sponsors with established football heritages and, of course, global sportswear behemoths, UEFA Euro 2022 has proven to be a powerful marketing proposition and has generated some truly innovative work.
The Activative team has selected its squad of 23 standout campaigns.
1: Nike ‘Never Settle, Never Done‘ + ‘Rebel Girls‘ + ‘You’ve Never Seen England Like This‘
2: VW ‘Not Women’s Football‘
3: EE ‘Hope United – Not Her Problem‘
4: Visa ‘When More Of Us Play, We All Win‘
5: Heineken ‘The 12th Woman‘
6: Google Cloud ‘Quality Touch & Pride Dream Team‘
7: Booking.com ‘Pitch View Penthouse‘
8: TikTok ‘Swipe Out Hate‘
9: PayPal ‘PayPal It Your Way’
10: LinkedIn ‘Follow In her Footsteps‘
11: Nationwide Building Society ‘Respect Starts Small‘
12: M&S Food ‘Eat Well, Play Well Challenge‘
13: Starling Bank ‘Women’s Euro Fantasy Football‘
14: Crédit Agricole ‘Together We Make Them Stronger‘
15: Cervezas Victoria ‘Victoria A Victoria‘
16: FFF ‘All With The Blues – Together We Are Not Afraid Of Anything‘
17: Gatorade ‘Match Official Programme‘
18: Dettol ‘Match Day Rituals‘
19: Barclays ‘It All Starts With A Chance‘
20: England Football/The FA ‘Our England‘
21: Puma/Copa90 ‘Do Both‘
22: Heineken ‘Cheers To All Fans‘
23: UEFA/Roblox ‘Hat Trick, Kai, Robyn and Ashley In The Metaverse’
Leave a comment
You must be logged in to post a comment.