Adidas Football’s latest World Cup content activation strand spot features two football greats and iconic Adidas ambassadors – David Beckham and Zinedine Zidane – paying homage and mutual respect.
Launched on 6 July to leverage the World Cup quarter final stage, the core campaign film – called ‘Create Respect’ – sees the two pay each other mutual respect (in English, French and Spanish).
Beckham praises Zidane’s skill, left foot, love of the game and character, while Zidane singles out the Beckham’s right foot, freekicks, history and more.
The are a few things each has that the other simply can’t match though: such as Zidane’s World Cup winner medal and Beckham’s hair.
This is supported by a further spot, called ‘Still Got It’, starring the two icons showing their skills on the pitch and released just 24 hours later on Beckham’s Instagram (and Adidas’ YouTube channel).
Comment:
There are plenty of fans of football and of these two icons in particular who will love this pair of films.
The spots are part of the Adidas as content series created by Iris Worldwide around the World Cup: which include, for example, a powerful spot about a giant mural of Brazil’s Gabriel Jesus (also supported by further films).
These content strands all build on and feed into the brand’s core, global ‘Creativity Is The Answer’ World Cup activation phase (see case study).
Links:
Adidas
https://www.adidas.co.uk/football
https://www.youtube.com/user/adidas
https://www.youtube.com/user/adidasfootballtv
https://twitter.com/adidasfootball
https://www.instagram.com/adidas/
https://www.instagram.com/adidasfootball/
https://www.facebook.com/adidas
https://www.facebook.com/adidasfootball
Iris
http://www.iris-worldwide.com/
