Arsenal and Adidas teamed up with Transport For London (TFL) to celebrate the club’s historic London Underground links with the release of a warm-up kit collection inspired by the fabric design pattern (moquette) of the seats on the Piccadilly Line which runs through Arsenal Station.
Promoted through a three-way digitally led campaign running across all three partners’ social platforms, the Arsenal, Adidas and TFL collaboration promoted a pre-match range celebrating Arsenal Station – the only station on the London Underground named after a football club – with creative shot in the station of players masked as commuters wearing the new kit.
✊ Representing The Arsenal
The only London club to have a station named after it
Our latest collaboration with @TFL celebrates our history with the London Underground
— Arsenal (@Arsenal) January 20, 2022
Warming up
❄️ Keeping cool
#CarabaoCup pic.twitter.com/JPV9jjPItO
— Arsenal (@Arsenal) January 20, 2022
Let's do this together, Gunners!
#CarabaoCup pic.twitter.com/JTr12PbjKY
— Arsenal (@Arsenal) January 20, 2022
Say hello to the new @arsenal and @adidasfootball collection in collaboration with TfL! ⚽️
Celebrating the iconic connection between Arsenal and the London Underground, the only Underground station named after a football club. Available now.https://t.co/EiPLlnVFkL pic.twitter.com/75wcR1pLB2
— Transport for London (@TfL) January 20, 2022
Following a name change from the original Gillespie Road on 31 October 1932, after concerted lobbying from Gunners manager Herbert Chapman who wanted to make it much easier for supporters to know how to get to the club’s former Highbury Stadium, the station has been part of the team’s local area identity.
The design of the pre-match collection itself was inspired by the seat fabric pattern on Piccadilly Line trains which run through Arsenal station: the bold, blue-and-red print familiar to so many Londoners is replicated on the pre-match warm tops which the players will wear on the pitch prior to games between now and the end of the season and which were debuted by the Arsenal men’s team ahead of Thursday 21 January’s game against Liverpool in the Carabao Cup semi-final second leg.
The collection consists of a five-piece range which also includes a youth jersey, plus a reversible padded vest and pant.
“It’s fantastic that adidas and Arsenal have teamed up with Transport for London for this new pre-match range which reflects the story of Arsenal Tube station and the Piccadilly Line moquette,” commented Warren Macdonald, Area Manager of Arsenal station on the Piccadilly Line.
“Arsenal station has had a deep relationship with the football club for almost 90 years and there is nothing quite like the atmosphere and excitement on a match day. I look forward to seeing fans passing through the station wearing this eye-catching new pre-match range on their way to and from the stadium.”
Comment
Arsenal, of course, famously usually wear red, but this new blue warm-up kit comes hot on the heels of another Arsenal/Adidas kit colour switch in the form of an all-white kit fronting a local community anti-knife crime initiative called ‘No More Red’.
Leave a comment
You must be logged in to post a comment.