Adidas football has launched a new Tango App to give users an online platform to share and improve their soccer skills and engage with the wider Tango League community.
Available on iOS and Android devices in the USA, UK, Germany, France and Spain from 3 September, this new strand of the Tango League project has been designed for football creators to ‘prove and improve’ their creative skills.
According to Adidas, the app, which can be downloaded from www.adidas.com/tangoapp, will now become ‘new home of the innovative adidas grassroots football competition; the Tango League’.
This is the latest phase of the sportswear brand’s grassroots football competition and creative platform: the Tango League is both a competition and a forum for amateur footballers around the world to showcase their skills online.
This app will act as the home hub for the league and its community and will include information on upcoming events, give fans a chance to unlock rewards and to build their own fanbase of followers by uploading videos and pictures.
The dedicated news feed aims to fans in the loop with all the latest updates and events from Adidas’ football arm.
Other feature attractions include a ‘challenges’ feature (which asks players to complete tasks such as showcasing their finest football move or filming the perfect ‘nutmeg’), plus more structured competitions (offering a range of points, digital trophies and rewards).
The app provides give each user their own personal ‘player card’ profile: which will serve as a record of their progress within the community as creators and a space to upload their own content.
Players will be able to use the app to register, create teams, explore tournaments and sign up for events.
At the app launch, Florian Alt, vice-president of brand communication at Adidas Football, said that thus far the Tango League has been a hugely successful way of bringing together football creators from all over the word.
“Now with the new Adidas Tango App, it’s never been easier for them to express their creativity and be part of our Tango community,” commented Alt.
“It will once again bring the global football community closer together and give the most skilful, creative, and committed players the chance to shine on a global stage.”
Comment:
Essentially this is an app based social network for Tango enthusiasts.
An enhanced tool to further boost adidas Tango’s mission to help creators further their self-expression and self-improvement.
Links:
Adidas Tango
https://www.adidas.co.uk/tango
https://www.adidas.co.uk/football
https://www.youtube.com/user/adidas
https://www.youtube.com/user/adidasfootballtv
https://twitter.com/adidasfootball
https://www.instagram.com/adidas/
https://www.instagram.com/adidasfootball/
https://www.facebook.com/adidas
https://www.facebook.com/adidasfootball
