Sparks fly, smoke billows and tires screech in a new film from Ally Bank which celebrates its sponsorship of NASCAR driver Alex Bowman who this year drives the iconic Hendrick Motorsport Number 48 car.
The spot, created for the digital financial services company’s Ally Racing division by agency Anomaly NY and produced by Merman US, It was shot using local crew in the North Carolina ‘home’ of NASCAR racing (and of the Hendrick Motorsport team which was founded in 1984 and which fields four full-time Chevrolet teams on the circuit) and rolled out online across the US market in the Spring.
Merman director Nicole Ackermann helms the mesmerising and atmospheric spot which follows on from Ally’s ‘season start’ social activation and its ‘Meet Alex’ social spot in February.
Ally Bank // NASCAR // Alex Bowman. Ally. Go. from Eri & Iles on Vimeo.
The team at agency Anomaly was led by Creative Directors Liz Delp and Vahb Engineer, with Creatives Lisa Eri and Victoria Iles, Art Director Lisa Eri, Executive Producer Amy Bonin, Business Director Mike Reuter, Account Director Caroline Scott and Project Director Cara Brininstool.
Working with Ackermann, the Merman production team included DP Jared Fadel and Editor Greg Scruton, Executive Producer: Kira Carstensen, Head Of Production Jeff Sommar, Director’s Assistant Heath Mcintyre, Producer Alanna Dillon, Production Supervisor Kaitlyn Brasiskis, Production Designer Gillian Albinski, First AD Alisa Fredericks Webb.
The Drone (Heavy Lift) was handled by Vidmuze, the Cinema Drone (Racing) by Jon Graham, plus Producer Annalise Rowane, Production Supervisor Megan Mewbron, First AD Todd Labarowski Production and Designer Chrissy Premeaux.
Colour was handled by Jax Harney, the score by Markus, the editorial company was Cabin, with VFX by Orchestra Blue and music by Markus Wormstorm
Comment:
In October 2020 it was announced that for the 2021 NASCAR Cup Series season Alex Bowman would drive the famous No 48 Chevrolet Camaro ZL1 1LE of Hendrick Motorsports – with full-season primary sponsorship from Ally which will run through to at least 2023.
“Alex is absolutely the right driver to carry on the legacy of the No. 48 – and he deserves a sponsor as committed as he is,” said Andrea Brimmer, chief marketing and public relations officer for Ally. “He’s young, hungry to win and ready to give it all he has. We’re eager to make the most of his energy and dedication to build more momentum for racing, find new ways to disrupt the sport and help broaden NASCAR’s reach even further.”
For the last two years, Ally (which also is the title sponsor of ‘Ally 400’ Dover Motorsports Superspeedway in Nashville) has been the sole primary sponsor of the No. 48 Hendrick Motorsports team and in 2020, the company celebrating the final year of previous No 48 driver and seven-time NASCAR champion Jimmie Johnson.
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