A new campaign, created by agency We Are Social Sport, promotes Audi’s multi-year sponsorship deal with Tottenham Hotspur by giving six young Tottenham Hotspur FC academy players an opportunity to ask their Spurs idols anything.
The creative features Spurs stars Lucus Moura, Eric Dier, Jan Vertonghen, Kyle Walker-Peters and Josie Green who team up with six young players – aged between seven and 10 years old from the Spurs Academy – in a new Audi e-tron.
The work, which runs under Audi’s ongoing ‘Dare to be Different’ Spurs sponsorship platform, sees the youngsters (accompanied by their parents) invited to ask their heroes any burning questions they may have.
The questions ranged from topics such as their Champions League Final experiences and what they might get the manager for Christmas.
The interviews, which were filmed at the club’s Hotspur Way’ training ground, were cut into eight-minute and three-minute films and five 15-second pre-roll ads which began to roll out from 21 December,
The spots were promoted on Audi and Tottenham Hotspur’s Twitter channels, with additional edits on Facebook, YouTube and Instagram, supported by a paid media strategy.
The campaign was made for Audi UK Events Manager Christina Dudley and Social Media Lead Emma Page by a team at agency We Are Social/We Are Social Sport which included Group Creative Director Gareth Leeding, Senior Creative Rob James, Senior Creative Emma Townley, Business Development Director John Crozier, Group Account Director Nick Dodd, Account Manager Harriet Donovan and Senior Strategist Diego Chicharro.
The production agency was Second Sight and the media agency was PHD.
Comment:
This campaign follows on from Audi’s previous Spurs sponsorship ‘Dare To Be Different’ initiatives such as its cockerel led series (see case study) and Champions League final campaign (see case study), as well as its February 2019 work (see case study).
Links:
Audi
https://www.audi.co.uk/
Tweets by AudiUK
https://www.instagram.com/audiuk/
https://www.facebook.com/AudiUK
https://www.youtube.com/user/AudiChannel
Tottenham Hotspur
http://spurs.to/YouTube
http://spurs.to/Facebook
http://spurs.to/GooglePlus
http://spurs.to/Instagram
http://spurs.to/SpursOfficial
http://shop.tottenhamhotspur.com/
We Are Social
https://wearesocial.com/uk/
Leave a comment
You must be logged in to post a comment.