Retail physical and digital labelling brand Avery Dennison activated its sponsorship of the Premier League’s eight annual US ‘Premier League Mornings Live’ fan festival through an integrated campaign led by a limited edition apparel capsule collection – including 500 specially designed soccer shirts and 300 caps which are available to attendees as prizes at an on-site spin the wheel game.
The Ohio based adhesive, labels and tags manufacturer is the official Premier League kit embellishment provider for badges and back of shirt names and numbers and will be present throughout the event with an on-site team, booth and other branding.
By backing the event, Avery Dennison is bringing to life its commitment to ‘nourishing fan experience in team sports’ and the shirts and caps are designed to act as special event mementos to take home and a focus on showcasing the capabilities of its Embelex suite of solutions for on-garment branding which is used by the Premier League and by professional sports around the world.
This is the fifth ‘Premier League Mornings Live’ jersey that the league’s partner has designed and produced and follows previous jerseys created for the past festivals in Austin (Texas), Miami (Florida), Los Angeles (California) and Philadelphia (Pennsylvania).
Like previous iterations, the weekend festival offers fans a chance to be part of an exclusive live game screening where they can interact with other loyal supporters, share their enthusiasm for the sport and the elite English league and meet-and-greet special guests such as former Premier League winners and England internationals Alan Shearer and Gary Cahill.
“We are happy to support the Premier League as part of our ongoing partnership in a shared mission to enhance the sports fan experience, both inside and outside the stadium,” commented Simon Allen (Regional Commercial Director at Avery Dennison’s Teamsports UK and Europe division). “This endeavor is another key moment in the most recent chapter of Avery Dennison’s global success story, working with pioneering sports teams and organizations. It’s a joy to see soccer being embraced in the US, offering millions of sports fans a chance to join in on the buzz of the world’s biggest sport.”
Comment
To date, more than 50,000 US fans have attended ‘Premier League Mornings Live’ and this year’s event takes place at Universal CityWalk at Universal Orlando resort where flagship games screened live will include Arsenal, Manchester United, Liverpool and Chelsea.
Leave a comment
You must be logged in to post a comment.