Baseball For All (BFA) leveraged the USA’s largest girls baseball tournament through a campaign aimed at empowering young women in baseball titled ‘A Letter To My Younger Self’.
The campaign saw BFA team up with women’s sports media agency specialist Impakt Partners for an initiative which rolled out hot on the heels of the end of the biggest girl’s baseball tournament in the US ‘The 2023 Baseball For All Nationals’. The 8th annual tournament, organised by BFA, was held at The Ripken Experience in Elizabethtown (Kentucky) from 12 to 16 July.
Conceived and helmed by Accomplice Media Director Carrie Stett, the hero spot dropped on 13 July and drove home a message addressed ‘To all the girls with big dreams, always remember who you really are and that you belong in this game’.
The spot, which ran with the organisation’s umbrella #BaseballForAll hashtag, also encouraged viewers to ‘be part of the movement to support girls in baseball with big dreams today’ and channelled them online to https://www.classy.org/campaign/baseb…
Kelsie Whitmore, who recently signed with Minor League side the Staten Island Ferryhawks (of the Atlantic League) and became one of the first women to play men’s professional baseball since Tony Stone back in 1946, also supported the campaign in person, across her social channels and through the campaign’s PR phase..
“I remember how it felt as a kid to want to play baseball but to be left out because I was a girl. As we get older, we start to listen to these societal messages, so this is a reminder to ignore the noise and keep trailblazing,” said Whitmore. “I’m excited to work with Baseball for All and Impakt Partners, who are champions of women’s sports.”
The campaign also encourages consumers and baseball fans to learn more about how to support BFA and the growth of girls’ baseball at https://baseballforall.com/nationals/.
“Baseball For All is thrilled to work with Impakt Partners to share the stories of girls who love baseball and the power we have when we defy the naysayers and follow our dreams,” says BFA Founder Justine Siegal, PhD.
Comment
We’ve seen this ‘letter to my future self’ creative approach in the sports space before: notable examples of the creative tactic hace included DAZN’s Instagram docu-series and New Balance’s ‘My Future Self’ campaigns.
Over the last five years, the number of girls playing baseball has risen at all levels of the game and more women than ever before are currently rostered for NCAA Baseball programs. One stand out recent example is Olivia Pichardo who recently became the first woman to play for an NCAA Division 1 baseball program.
Leave a comment
You must be logged in to post a comment.