Ahead of the start of the 2020 Six Nation, the BBC sought to build buzz by igniting national pride through a set of spots starring each team’s captain to promote the broadcaster’s shared (with ITV) coverage of this year’s competition.
Playing on the idea that every year the Six Nations ignites player and fan passion in the hearts of each competing country and leveraging this national pride prior to the 2 February kick-off, the BBC’s ‘Who Blinks First?’ campaign sets out to capture the competition’s unpredictable nature and high-pressure stakes.
The set of six spots all focus tightly on one of the six captains: Owen Farrell (England), Alun Wyn Jones (Wales), Johnny Sexton (Ireland), Stuart Hogg (Scotland), Luca Bigi (Italy) and Charles Ollivon (France).
Starting directly down the lens, each skipper is filmed refusing to blink in a tense player/camera standoff that aims to set the pulse racing and the heart aflutter ahead of kick-off.
The ‘Who Blinks First?’ campaign was created for BBC Sport in-house by BBC Creative where the team included Executive Creative Director Helen Rhodes, Creative Directors James Cross and Tim Jones, Creatives Jules Middleton and Joanne Evans, Project Manager Matt Totterdell, Head of Production James Wood, Producer Ann-Marie Small, Production Manager Jess Greshoff with film production also by BBC Creative with Director Alex Telfer, Editor Wes Wood and post production by Dock10.
Comment:
Stylish and arresting, but is amping up the animosity between the various nations really an appropriate approach considering the Brexit divisions across the Six Nations teams?
Links:
BBC Sport
https://www.instagram.com/bbcsport/
https://www.youtube.com/channel/UCW6-BQWFA70Dyyc7ZpZ9Xlg
BBC Creative
https://www.bbccreative.co.uk/
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