Adidas brings together David Beckham and Zinedine Zidane to relaunch their signature football boots on the 25th anniversary of the Predator.
The pair of iconic football legends appear seated on a sofa relaxing with their feet up both boasting about the the gold and white of the Predator boots they wore during the early 2000s when they played for Real Madrid.
The spot ran across all of the usual adidas football channels,
Lights, camera, action.
David Beckham & Zinedine Zidane introduce the 25 years of #Predator pack, exclusively available March 7 through https://t.co/tJwR68heBN and select retail partners. #LimitedCollection pic.twitter.com/g563NEFZf3— adidas Football (@adidasfootball) March 5, 2019
with supporting social creative pieces.
The spot was developed by Iris creatives Jon Wedlake and Matt Carter, helmed by Dan Henshaw and produced by Pops Productions.
Comment:
This fresh work from the football icon duo follows on from their summer 2018 ‘Create Respect’ campaign (see case study) and their 2014 ‘House Match’ spot (see case study).
Links:
Adidas
https://www.adidas.co.uk/football
https://www.youtube.com/user/adidas
https://www.youtube.com/user/adidasfootballtv
https://twitter.com/adidasfootball
https://www.instagram.com/adidas/
https://www.instagram.com/adidasfootball/
https://www.facebook.com/adidas
https://www.facebook.com/adidasfootball
Iris
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