A striking piece of animation highlighting the athletic prowess of Paralympians from inclusive motion design studio BIEN has been shared across the International Paralympic Committee’s (IPC) social and digital platforms ahead of the 24 August start of the Tokyo 2020 Paralympics.
Taking a distinctly creative approach to the task of making Paralympics’ creative stand out, the studio produced a wheelchair basketball themed animation highlighting both Paralympic athletic prowess and the thrill of watching them perform.
Part of the studio’s ‘Make it BIEN’ internal project series, the creators pitched it to the IPC after the project had come to fruition and the rights owner shared it on their official social media channels.
“The goal with this project is to tell an authentic story with the kind of passion and creative excellence that communicates how heroic and powerful these Paralympic players truly are,” stated BIEN Executive Producer Ricardo Roberts. “This type of project is our passion and why we exist as a studio – advocating for diversity and inclusion at the grassroots level.”
“The inspiration for this animation came from our desire to give Paralympic sports the same polished treatment that mainstream sports enjoy. To achieve this, we went for a sleight-of-hand visual setup. We surprise viewers with a big reveal that shows wheelchair basketball players have the same energy, strength, and spirit as NBA players,” added BIEN Creative Director Hung Le.
To ensure that the animation was authentic, BIEN worked with disability consultant and sound designer David Jeffers at Quadriphonic.
“We learned wheelchair basketball rules, researched the right kind of wheelchairs to depict, and showcased the various types of players with disabilities who play the sport,” Lee added. “As a quadriplegic sound designer, David used an iPad Pro to create the soundscape, using sound effects and music to bring the visuals together and develop a sense of drama. He is very proud to be a voice for the community, and to have the Paralympics endorse the end product is a dream come true.”
The campaign was created to champion the Paralympics by a BIEN team which included Creative Director Hung Le, Executive Producer Ricardo Roberts, Producer Elena Dreyer, Illustrator Nico Piccirilli, Animators Alejandro Imondi, Deanna Reilly, Chris Saez and Ricardo Mendes, with research and consultancy by David Jeffers and sound design by Quadriphonic.
Comment:
The Paralympics are particularly close to the heart of studio BIEN because it’s own mission is to champion inclusivity.
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