Budweiser, the official beer sponsor of the New York Knicks, teamed up with experiential agency Team Epiphany to leverage the NBA Draft Lottery with a ‘Free Bud for New Yorkers, With the Bounce of a Ball’ experience.
As part of the beer’s own branded ‘Budweiser Draught Lottery’, the brand held a city-wide beer lottery giveaway event to offer New Yorkers an opportunity to scoop a free Bud.
Held on 14 May – the same day as the highly-anticipated NBA Draft Lottery – Budweiser offered to pick up the Budweiser tab across participating New York City bars if the Knicks secured the first pick.
Plus, Budweiser upped the stakes and the prizes by building a set of five ‘Draught Lottery Machines’ placed in bars across Manhattan in time for Knicks fans to congregate and watch the NBA Draft Lottery.
On the day of the NBA Draft Lottery, Budweiser Draught Lottery Machines gave New Yorkers a 14% to score a free beer – the same odds as the Knicks have to win the #1 NBA Draft Pick – right up until the very moment the NBA Draft Lottery began.
On Tuesday, when fans come in to five New York City bars, the ping pong balls in these machines will give them a 14% chance (ahead of the Draft Lottery taking place) for a Budweiser = to the Knicks chance of getting No. 1 pick. If a red ball pops up, that’s a free beer. pic.twitter.com/DT9ic58ugz
— Darren Rovell (@darrenrovell) May 9, 2019
Then, if the Knicks win the #1 pick in the NBA Draft Lottery, Budweiser offered to buy beer for Knicks fans (while supplies last) in New York
Iconic former New York Knicks legends Earl Monroe and Rod Strickland helped deliver the first Budweiser Draught Lottery Machine in Midtown.
Comment:
Of course, it turned out Bud didn’t have to pay the city’s beer bill after all, as Big Apple hoops fans hopes were dashed when the New Orleans Pelicans came out number one after the weird and random calculations of the NBA Draft Lottery and thus scooped the chance to draft the franchise altering talent that is Zion Williamson.
The Pelicans front office reacted to winning the top pick like this.
Links:
Budweiser
https://twitter.com/budweiserusa
https://www.youtube.com/user/budweiser
https://www.facebook.com/BudweiserUSA
https://www.instagram.com/budweiserusa/
https://www.pinterest.com/Budweiser/
Team Epiphany
NBA / Draft
https://www.youtube.com/user/NBA
https://www.instagram.com/nba/
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