With no Olympics, World Cup or Euros, UEFA’s 2017 Champions League Final in Cardiff was arguably the biggest sports event in the world this year.
Broadcast live in 200-plus countries, its live global TV audience is estimated betwen 200 and 350 million – considerably larger than the Super Bowl.
No wonder the rights holder, the sponsors and the sportsbiz community went to town on their activations. heck out our snapshot of some of the key campaigns – http://bit.ly/2rKTBhD.
