At the very moment the USA’s biggest TV audience in history was settling down to watch the Super Bowl, Chevrolet’s final pre-game spot faked a TV power outage.
A brave move from the brand and agency BBDO – even for a commercial whose message urged consumers to buy the new Chevy Colorado truck that comes with always-on 4G LTE Wi-Fi streaming.
A clever tactic that both made the most of the moment and leveraged the infamous 2013 Super Bowl power outage (which itself led to an iconic real-time marketing moment from Oreo – see previous case study).
