Coca-Cola, the Official Soft Drink partner of the Premier League, launched a fresh version of its ‘Where Everyone Plays’ commercial to leverage the start of the new 2019/20 season.
The spot focuses on welcoming the three newly promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League.
Launched on 5 August a week ahead of kick-off, the updated advert features fans of each of the three promoted clubs as well as some special guest appearances as they celebrate iconic moments for each club.
Comment:
The multi-channel ‘Where Everyone Plays’ initiative first launched in February 2019 to focus on the league’s diversity and inclusion (see case study) and the new iteration also follows on from the recent launch of Coke’s Jermaine Jenas fronted ‘Street Games’ initiative (see case study).
Links:
Coca-Cola UK & Ireland
https://www.instagram.com/cocacolaeu/
https://twitter.com/cocacola_gb
https://www.facebook.com/cocacolaGB/
https://www.youtube.com/user/cocacolacompanyuk
https://www.linkedin.com/company/the-coca-cola-company
M&C Saatchi
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