UK consumer electronics retailer leverages Russia 2018 with a tongue-in-cheek TV giveaway and offer campaign mocking soporific and repetitive post-match player interviews.
‘Get your TV for free’, a campaign created by agency Abbott Mead Vickers BBDO, revolves around an anonymous, everyman employee blandly opining about how the brand team’s hard work in training has paid off on the shop floor.
Links:
Currys/PC World
https://www.currys.co.uk
https://www.pcworld.co.uk
https://www.youtube.com/user/curryspcworld
