From the middle seat on a plane and the back seat in a car back, to childish men, entrepreneurial children and shocked anglers, Doritos has unveiled the 10-film shortlist for its $1m 2015 Super Bowl commercial contest.
The long-running, award-winning consumer-created annual ad activation now sees a popular vote decide which two of these 10 spots will air during the Big Game.
Part of the blockbuster 10-year, $2.3bn PepsiCo NFL partnership programme (Super Bowl XLVIII will mark the 13th consecutive year that Pepsi is the official soft drinks partner of the NFL), the Doritos ‘Crash The Super Bowl’ voting runs across the brand’s website and YouTube channel.
After 4,900 submissions from 29 countries, the brand’s own team has narrowed the field to 10 finalists and now invites football fans and Doritos customers to vote for their favourite up until 28 January
The two most voted for films will not only air during the live coverage the match, but will also determine which entrants will win the $1m winner’s prize (which also includes the chance to work as a contractor for a full-year onsite at Universal Pictures in Hollywood) and the $50000 runners-up prize.
Of course, all 10 shortlisted filmmakers will also get tickets to watch the game from a private suite.
For those finding it tough to decide from the following films, Doritos offers help in the form of its online ‘Face-O-Rater’ tool at https://crashthesuperbowl.doritos.com/facerater.
‘Angler’ by James Bedford (UK)
‘The lemonade stand’ by David Horowitz, US
‘What could go wrong?’ by Alex Pepper, US
‘When pigs fly’ by Graham Talbot, Canada
‘Baby’s first word’ by Travis Braun, US
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‘Middle seat’ by Scott Zabielski, US
‘Doritos manchild’ by Armand de Saint-Salvy, Australia
‘Selfish sneezers’ by Devon Ferguson, Canada
‘Mis-spelling bee’ by Brian Kleinschmidt, US
‘Trouble in the back seat’ by Jason Johnson, US
Comment
The international flavour of the shortlist entries – including films from Australia, Canada and the UK – combined with long list entries from 29 countries certainly reflects the growing global appeal of the Super Bowl.
The NFL’s expansion beyond its own US borders is steadily providing both the league and its phalanx commercial partners a greater global reach.
Links
Doritos Crash The Super Bowl YouTube
https://www.youtube.com/user/CrashtheSuperBowl/crashthesuperbowl
Doritos Face-O-Rater
https://crashthesuperbowl.doritos.com/facerater
Doritos Crash The Super Bowl Website
https://crashthesuperbowl.doritos.com/finalists
Doritos Twitter
Doritos Facebook
https://www.facebook.com/doritosuk?brand_redir=1
