Formula E team Envision Virgin Racing is using its values, mission and its electric race cars to promote the environment and encourage global action against climate change through a new partnership with COP26.
Launched on 14 January, the campaign is linked to the UK government’s build-up to the COP26 event: an environmental summit to be held in Glasgow later this year.
The team – which is currently the only asserted carbon neutral team in the electric racing series – hopes the campaign will further encourage the mass adoption of electric vehicles for road users.
The tie-up was initially promoted through an own-channel social campaign led by an online video announcement which drives viewers online to the team’s website to find out more information about the partnership.
We’re excited to join forces with @cop26uk Together for our Planet to encourage global action against climate change. Hit the link in our bio for the full story
The partnership will also see the team’s new Spark Gen2 EVO electric race cars carry ‘Together for Our Planet’ and UK Government branding as it competes during the new, yet delayed 2021 Formula E season which is due to starts with the Saudi Arabia Grand Prix on 26/27 February on the Riyadh street circuit.
Envision Virgin Racing – owned by greentech company Envision Group – will work with the Together for Our Planet campaign on key initiatives across the year under the race team’s ‘Race Against Climate Change’ sustainability programme.
Tis will include a series of digital events in the run up to COP26, a children’s competition to design an environmentally inspired race suit to be worn by the team’s drivers, plus activities at the Formula E race locations around the world.
Envision Virgin Racing’s Managing Director Sylvain Filippi commented: “Envision Virgin Racing, Formula E and the UK Government are all at the forefront of the EV revolution, especially with so many personnel, vehicles and infrastructure based and built right here in the UK. As such, we are honoured to be joining forces with what is the most important climate event of the year and playing a pivotal role in encouraging motorists to make the switch and, more importantly, tackle climate change before it is too late. Through the exciting platform of motorsport, we’re able to showcase the true potential of electric vehicles as we compete in cities across the globe, developing innovative technology that will filter from the track to the road and accelerating the adoption of EVs.”
“I am delighted Envision Virgin Racing are taking the Together for Our Planet campaign ‘on tour’ and inspiring people around the world to take urgent climate action ahead of COP26,” commented COP26 President Designate Alok Sharma. “We know that electric vehicles are greener, cleaner, and better for the planet. To meet the targets of the Paris Climate Agreement, we need to clean up the air we breathe by doubling the pace of transition to zero emission vehicles.”
Comment:
With the FIA 3 Star Sustainability Accreditation, the team is certified PAS 2060 Carbon Neutral and it was the first Formula E outfit to sign up to the UNFCCC Sports for Climate Action Framework.
The COP26 eco campaign is supported by a range of further initiatives including new digital video and its August 2020 ‘How To Be An Eco Activist’ blog guide.
The 2020-21 ABB FIA Formula E World Championship is due to be the seventh season of the FIA Formula E championship, a motor racing championship for electrically powered vehicles recognised by motorsport’s governing body, the Fédération Internationale de l’Automobile (FIA), as the highest class of competition for electric open-wheel racing cars.
With the 2020–21 season, the championship will officially become a FIA World Championship, joining Formula One, the World Endurance Championship, the World Rally Championship, and the World Rallycross Championship.
Links
Envision Virgin Racing
https://envisionvirginracing.com/
COP26
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