ESPN also ran a Super Bowl spearheaded campaign in the UK which was developed to deepen US sport fan engagement and to drive usage of the ESPN app.
The initiative is spearheaded by a series of ESPN TV ads and this series kicked-off by leveraging Super Bowl LIII through a spot called ‘UK Does American Football’.
The series overall consists of three commercials, released in instalments over the coming week, with the other two spots centered on baseball and basketball.
The creative, which aims to specifically target UK audiences of American sports, was developed in tandem with creative agency MATTA.
ESPN worked with the agency on the initiative which aimed to raise brand awareness and build deeper relationships with American Sports fans in the UK.
Comment:
The planning team behind this campaign believes that this approach holds the key to growing an engaged and loyal audience.
We will have to wait and see if they are proved right.
Links:
ESPN
https://www.youtube.com/user/ESPN
https://www.instagram.com/espn
https://www.facebook.com/ESPN/
MATTA
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