In the first week of November Portuguese Primeira Liga giants FC Porto promoted a new partnership with cryptocurrency brand Binance which introduced a new way to engage its fans through Porto Fan Tokens on the Binance Fan Token Platform.
Linked to the red hot digital collectible/NFT trend, the multi-year tie-up with Binance – the world’s largest cryptocurrency exchange – sees the brand pen a back-of-shirt sponsorship for 2021/22 season and sleeve sponsor for the remainder of the partnership in return for providing meaningful, interactive and fun digital engagement experiences for Dragões fans.
The first activation was based around the Porto Fan Token issue: a utility token providing fans with new ways to engage with the club available via the website, launchpad, and via Spot, bank card purchases and P2P.
The token activation was promoted through an integrated, social-first campaign led by a hero video, supporting clips and image content amplified across club and sponsor owned channels and via a PR push.
Introducing the @FCPorto Fan Token $PORTO token sale on #Binance Launchpad!
➡️ https://t.co/KMzD3vwSfu pic.twitter.com/4zWUAuZKKj
— Binance (@binance) November 5, 2021
Introducing the @FCPorto Fan Token $PORTO token sale on #Binance Launchpad!
➡️ https://t.co/KMzD3vwSfu pic.twitter.com/4zWUAuZKKj
— Binance (@binance) November 5, 2021
— Binance (@binance) November 5, 2021
#Binance pic.twitter.com/V270lN2rJf
— Binance (@binance) November 6, 2021
#Binance pic.twitter.com/mMTbucDvYe
— Binance (@binance) November 7, 2021
#Binance Partners with Famed Portuguese Football Club @FCPorto to Launch FC Porto Fan Token $PORTO
— Binance (@binance) November 5, 2021
Binance C-Founder and CEO Changpeng Zhao added: “Binance Fan Tokens are a new and exciting way for supporters to engage with their favorite teams. FC Porto is not only one of the most established football clubs in Europe, but it is also one of the most innovative. With the FC Porto Fan Token, fans can collect rare NFTs, participate in exclusive polls, and unlock one-of-a-kind Fan Badges and rewards based on their level of engagement. We look forward to a long and successful partnership with FC Porto.”
“It’s another established partnership that helps us keep up with the evolution of today’s world, to leverage digital assets, and, above all, to be closer to our fans and their interests,” commented FC Porto President Jorge Nuno Pinto da Costa. “This is an agreement that values FC Porto and the partner, which is something we seek in every partnership we establish and also in our day-to-day work. Those who join FC Porto know that they are associating with a club that wants to be first in everything.”
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FC Porto, the Azuis e Brancos club nicknamed the Dragões, was originally founded back in 1893. It is one of the leading football clubs in Portugal 9and Europe) and has won 79 major trophies including 29 Primeira Liga titles and the European Cup/UEFA Champions League in 1987 and 2004, plus the UEFA Super Cup in 1987.
FC Porto currently boasts more than 8.2 million followers across its social networks.
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