Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video and product photograph running across sales channels, marketing materials and digital platforms.
The campaign, developed in harness with agency LEAP, showcases FitFlop’s brand values, the Vitamin FF trainer characteristics and high level of comfort and true-to-life look.
The creative process began when FitFlop provided its CAD manufacturing files to the LEAP team to ensure precise rendering and measurements in the CGI build, as well as photoreal matching for the 3D reconstruction.
LEAP’s producers then worked hand-in-hand with the show brand’s marketing team through the creative and production process which included animation, storyboarding, wireframes, CGI build, textures, lighting, editing and colour grading.
Leave a comment
You must be logged in to post a comment.